Distribution

Sales force – Clients – Customer Service

Distribution is the primary activity of the company. It is carried out by more than 100 salesmen, supervisors, and managers. Their experience and professionalism have gained the respect and loyalty of more than 10 000 customers in all distribution channels - local and international retail chains, supermarkets, minimarkets, pharmacies, children stores, gas stations, etc.

 

Distribution channels and Trade divisions

To better serve the wide range of distribution channels and specialize in each of them, the company's sales structures have been split in four divisions:
Division "Food" - this division works with the largest number of POS because of the specifics of this distribution channel. The various POS include small food stores, minimarket, kiosks, gas stations, cigarette and liquor stores, specialized wholesalers of FMCG, and others.
Division "Key Accounts" - Axxon Bulgaria Ltd. is a supplier of all local and international retail chains of supermarkets and hypermarkets in Bulgaria such as METRO Cash&Carry, BILLA, Kaufland, Mercartor, Carrefour, CBA, HIT, Piccadilly, Fantastico, PRAKTIS, etc.

Division "Non-food" - this division is specialized in working with stores selling cosmetics, household care products and detergents, hardware stores, bookstores, toy stores, shoe stores, etc.
Division "Pharmacy" - this division is spcialized in the sales to pharmacies, children stores, and large pharmaceutical warehouses. In addition to the sales force, 10 medical representatives are also working in this division to familiarize paediatricians and other medical doctors with the company's main brands. 
 

Territorial policy

The company's headquarters are in Sofia. Besides, there are 7 regional offices in the country, each of them being a separate trade and logistics entity. The regional offices are located in the largest cities of Bulgaria - Plovdiv, Bourgas, Varna, Haskovo, Blagoevgrad, Rousse, and Pleven. Each of them covers an area with a radius of 100 km from the respective regional city to carry out distribution. Thus, the company is able to cover 100% of the territory of Bulgaria. Axxon Bulgaria Ltd. works under a presale system, meaning that delivery is made within 24 hours after a customer places an order.