About us / Axxon

history, mission, and goals



Axxon Bulgaria JSC was founded in 1992 with headquarters in Sofia. Ever since then, the company has been a highly preferred trade partner when it comes to distribution, logistics, and marketing within the FMCG sector.

Axxon Bulgaria offers a full-featured array of services that are optimized in every regard and contribute to our clients’ success. The company partners with other organizations and also develops its own brands.

Service and Distribution


Axxon Bulgaria offers services through numerous distribution channels, both local and international. The company works with local retail chains as well as independent grocery stores, pharmacies, drug stores, gas stations, home construction and maintenance shops, and other retailers that sell consumer goods. Eight regional offices ensure coverage of the whole country.


  • We develop and carry out marketing strategies while accounting for the unique aspects of the Bulgarian market. Each marketing strategy is coupled with an appropriate trade and communication plan.

  • We improve our portfolio with innovations that aim to satisfy consumer needs.

  • We create and enact effective marketing campaigns.


  • Utilization of high-end technology and ERP systems for efficient management.
  • All operations are carried out in accordance with ISO9001 and ISO22000.
  • Robust infrastructure with over 21,000 sq. m of warehouse and administrative space.
  • Spread-out infrastructure with eight regional centers.
  • 40 freight vehicles.
  • Efficient and  quick client service and product delivery.



Axxon Bulgaria JSC aims to be every company’s preferred partner by leveraging its professional distribution system as well as its marketing and logistics services geared towards fast-moving consumer goods that are sold within Bulgaria. We always place the customer and their needs at the center of everything we do.

Axxon Bulgaria JSC was certified by the quality management standards ISO9001 and ISO22000 in 2008.